So how have you taken some of those principles of that foundation of safety and transparency and fit and adapted that to your role today at Double Verify?

Well, at Double Verify, everything is about suitability.

There's so much more beyond this world of the baseline of, is it just okay to put my ad there? Is it going to be something unacceptable? It's really much beyond that because brands, as you know, have so many different needs and they really want to make sure that their ads are appearing in an environment that is going to be beneficial for them and is going to make sense and is going to be resonant.

It's not going to be jarring with what the consumer's experiencing at any given point on their online or their digital journey.

And so that kind of comes back to what I mentioned earlier about building in all these different insights into how we classify content and how we prepare up the choices that we give advertisers.

So we've got over a hundred different content categories that advertisers can choose from.

And then those are each individually researched by our team members.

But as we look out ahead, how do you see this balance of human judgment and using LLMs for scale in high performing organizations? How will this continue to evolve over the next year or so?