Can you explain how this works? Yes.

You quoted the actual complaint in the lawsuit.

So that was great.

OK, so in 2023, the FTC brought a case against Amazon for this, quote, price spiking machine.

Amazon, this is FTC alleged.

Sure.

No, of course.

What do we do about it?

So let's just go through all three of those.

Okay, so let's start with the hook.

This is where companies entice consumers with upfront benefits.

They'll give you rewards or freebies in exchange for completing a short survey about you and your demographics and potentially some of your behaviors.

Okay.

And then you've got the hack.

And this is where companies use the vehicle of data collection in order to create really detailed profiles about consumers.

But that does require states taking a fresh look at their unfairness authority, taking a fresh look at their deception authority, and not having it totally infected by this 1980s ideology that consumers should just protect themselves by reading policies.