what are some ways that we should be thinking about automation that we may have not brought into our workflows yet?

That's a great question.

So, What I would say first is I always tell people you don't have to automate everything.

When people hear automation, they think it's all or nothing.

And that tends to scare people, right? They're like, if I automate my replies in my inbox, that's going to send the wrong message out and somebody's going to get mad at me or I could lose a customer, right? So when I'm talking about automation here, I'm talking about automating the things that don't need you.

So there's so many admin tasks that don't need you, right? We can do audits.

We can update records.

What do we look for there?

Let's get right into it.

Hey, Destiny, I'm so glad to be here with you for this interview.

We're going to talk about the engine for Hobby School.

So everything happening behind the scenes to really power this incredible company that you've built.

So can you first just explain how how all of this works together.

So I know that we talked about it in the previous episode with the funnel, but if you could just briefly touch on the different types of offers that you have for hobby school, because I know you have the events, membership, store, there's a lot going into it.

So let's set the stage with that first before we dive into everything happening behind the scenes.

But I do feel like I've been able to set up a brand that is truly sellable.

I hadn't even thought about that, and I've just been started testing that out and it's actually been going well.

When-- I briefly remember that conversation.

That was a couple of months ago.

That was before I started my membership, so I tuned out anything membership related.

But that makes a lot of sense because I-- correct me if I'm wrong, I'm assuming the strategy behind that is we obviously wanna grab as much cash as possible upfront.

So offering the annual, again, they're gonna get at a discount.

So that's the other piece that I wanna add in here.

No

Who wants to go first? Why

not? This is Steph.

For those of you, you're obviously not watching a video.

So, I mean, I use a lot of different connectors in my cloud accounts.

I use cloud specifically for everything with the exception of image generation.

I use ChatGPT for that because it is so good.

So if you have not created images in ChatGPT lately, go use that.

What other ones are we using?

Who wants to go first?

I use a lot of different connectors in my Claude account, so I use Claude specifically for everything, with the exception of image generation.

I use ChatGPT for that because it is so good.

So if you have not created images in ChatGPT lately, go use that.

But for my Claude connectors, specifically, the ones that I use that save me the most time is Airtable, Fathom, Gmail, and now very recently, Kit, as of a couple of days ago, and then also as of yesterday, the Meta Ads connector as well.

And I would say, and I think everybody here is on Kit for their email, right? I think that I can say for everybody here in the room, that has been one of the most impactful connectors for our businesses because it gives us so much data from our emails, which I don't know ab- about you guys, but I was just not looking at before.

I had an Airtable spreadsheet, but I had a team member go in and manually update that, and half the time the data wasn't correct.

[laughs] What other ones are we using?

So Stef, go.

Why not? This is Stef, for those of you, you're obviously not watching a video.

I use a lot of different connectors in my Claude account, so I use Claude specifically for everything, with the exception of image generation.

I use ChatGPT for that because it is so good.

So if you have not created images in ChatGPT lately, go use that.

But for my Claude connectors specifically, the ones that I use that save me the most time is Airtable, Fathom, Gmail, and now very recently, Kit, as of a couple of days ago, and then also as of yesterday, the Meta Ads connector as well.

And I would say, and I think everybody here is on Kit for their email, right? I think that I can say for everybody here in the room, that has been one of the most impactful connectors for our businesses because it gives us so much data from our emails, which I don't know if, about you guys, but I was just not looking at before.

I would start writing it at 8:00 AM after taking my kids to school, and I would sometimes be done with it just under the deadline to get it out, [laughs] and felt like just holding the cat and watching it happen.