achieving from the work that you're doing but all of that requires a lot of talking Stella and that's something that literally you didn't have for a certain amount of time

I did so when we talk about brands communicating we don't just communicate with words verbally we also communicate visually images logos colors but what you're referring to is last year I had a an accident and um where i had fallen over and broken my jaw and shattered all of my cheekbones and i had hit my head and caused such severe trauma that my mouth had to be wired shut i had to have a couple of reconstruction surgeries to reconstruct my jaw and my chin and i couldn't speak for a number of months and not only could i not speak but i kept losing my balance every time i stood up and i couldn't remember things because of where i'd hit my head I could remember everything up until the accident, but learning new things, I really struggled to retain.

And so it was really interesting when I went, Abel was finally able to go back out into the public, doing a simple thing like going to a coffee shop and ordering a coffee.

or asking for something and how people would interact with me.

And it gave me a really interesting perception because I would carry this little whiteboard and I would literally write my order on it or I would write it on my phone and say, can I please have, I'm sorry, I can't speak because I've broken my jaw.

And people's reaction was very interesting.

They do one of three things.

And you're literally giving language to something that people would not have had in that particular scenario but you show up and then you literally are that brand with three stripes but you're stellar with the branding expertise have you ever have you ever thought of it this way because your life story and all your experience of value and it's all just one big episode that all makes sense if somebody listens to it in this in this in this timeline