When did AI first hit your

radar? It's probably about a year ago.

I don't know, maybe a year and a half ago.

And I'll tell a story because I was a distributor before coming into Herbalife.

And one of the very first things that I had to do coming in, and I came in as a chief strategic officer after being in the field for 30 plus years.

I came in under the role of chief strategy officer.

And so it made sense, right? Distributor having built the business, coming into the company, chief strategy officer bringing strategy to the company.

And I mean, I think we, to accomplish all of that took two hours.