That's interesting.

Yeah, very lively conversations.

We actually were in the morning with Shaker, a full women's panel, and walked up to Dolly Parton 9 to 5, which was a nice homage to her, especially being here in Nashville.

And had great conversation around what matters as far as attraction, conversion, and metrics when it comes to the funnel, and that the funnel itself isn't the problem, it's usually the people.

And then on quality of hire, we actually had a very colorful conversation because everybody, of course, has different opinions.

Who should own it? What should it be? But I think at the end of the day, the big takeaway was it's not a one-size-fits-all for everyone.

It really depends on your organizational makeup and what you're trying to measure.

What does it mean in your organization?

Mm-hmm.

So we have to make sure that the experience is on par with what a, a consumer has in the store from a TA standpoint.

And candidate experience, I think, really had kind of a second birth-During COVID, when everything was thrown into disruption.

So I would say that is the number one challenge that we always try to solve for.

Everything that we do and how we do it, is it creating a good experience? Because you don't want that experience to transition to a bad experience on the consumer side, 'cause then that impacts the bottom line.

And as far as challenges, I would say in my world particular, right now it's skill trades, finding plumbers, electricians, HVAC technicians.

Um, I feel like we're doing a really good job on the corporate front in our subsidiaries as well as our distribution centers, but the skill trades, A, they can pick anywhere they wanna go.

What, what have you learned?

And, and what, what is, what has that bigger net meant in terms of diversity and inclusion? Have you seen your candidate pool, uh, very much more than it had in the past?

Yes, 'cause now we're able to put a lot more eggs in different baskets, right? Like, before we would have not a whole lot of eggs and not a lo- whole lot of baskets.

We're able to diversify our dollars more than we've ever been able to, because we can do programmatic campaigns.

We can do search engine marketing.

We can do social media, right? Like, there's so many different platforms, and then more of that out of home advertisement, where we do billboards and Quantcast and other media that, quite frankly, probably until 2020, we didn't even know what that, what it meant or was-

Mm-hmm.

So how do we now focus on the human to make them better? How do I get my recruiters to not post and pray, but actually get out and talk to people, right? Find people.

I can spend the $4 million, and I can, I can get candidates in the pipeline.