important.

Thank our founding editor and also thank Hearst for honoring the agreement they made when they bought it from her.

But she put that into the contract.

Lisa put that into the contract that you have to maintain the paper quality.

Leave it to a woman.

right and like not to go down this rabbit hole for too long but okay obviously the reader values that right like they can feel that it's heavier that you know they can feel page in their hand so does the advertiser their ads look better on it you know and then of course so do designers who are like thankfully sending us their best work you know they want to be printed on our pages and so it only like reinforces the value proposition of what we're doing to have that good paper.

So that is like fundamental.

I look forward to it.