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Stas Levitan

Stas Levitan

Founder & CEO of LightSite AI, a full-stack AI search visibility platform helping brands optimize for Generative Engine Optimization (GEO).

Jul 29, 2026

2:36
And what does an average day look like right now?
2:40
So, you know, just really quickly about our journeys, like kind of to position, like to kind of give a bit of a background story.
2:50
So we actually started as a bootstrap company, bootstrap with, you know, subscriptions of our clients.
3:02
And very recently, about a couple of months ago, we were funded by one of the Israeli VCs, like a Y Combinator of Israel, I guess.
3:14
It's called Fusion VC.
3:16
So my days before that and my days right now, they look a bit different because Before the funding, about 100% of my time was invested in getting to know the clients, staying close with the clients, getting to know them really well and their pain points and see how we can generally help them.
3:42
And, you know, you said correctly, right, that there is a lot of excitement about this topic and a lot of things are happening in the market, but it also comes with a lot of confusion, right? And often misinformation about, you know, what should we be doing differently, right? What should we be doing differently to win an AI search? So my main goal was to really find a way together with our clients to help them achieve this goal and to understand how we measure it.

6 MINS LATER

10:29
To look at the founding team a bit, what skills do you think new founders should possess?

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