What are you doing to ensure that your market views you as a Category 1 rather than just another agent?

we've been doing, this is my 25th year in the market.

And, you know, the market's too big to be small and too small to be big.

And so, therefore, we're really covering multi-categories in the commercial business.

We have a five-day email blast that goes out every single morning at 8.15 to 8.30 for 10,000 names.

We've developed that mailing list in-house.

And that is really a communication piece that we use It's only in the state of Florida, and it's oriented around anybody who's connected with the commercial field, whether it be legal, financial, or agents.

But then second, I've got to get people to know about it, right? So it's kind of a multi-phase of lock in what you're doing so that it can be replicated and then promote the heck out of it so that more people know about it.