Like, say it louder for the people in the back.

Exactly, yes.

You can become more creative.

You can do it[laughs] And then the second layer is what we call the performance framework, so that's taking that raw creative energy, the ideas that get generated, and then having the discipline, the planning, and the determination to take whatever steps you need to make that a reality, right? Taking an idea to finished completion in the world.

Um-

And so usually the most important thing when that archetype is trying to hand over strategic ownership of something is that they have to really invest in giving the person they're trying to hand it off to the knowledge of how to think, which in and of itself is not a tactical meeting, right? It's not like a let's mark stuff off and get stuff done.