So when you were thinking about print, was there ever a part of you, a voice that said, "I don't know, Sophie, is this gonna work?" Like, how did you manage any of the inner voices that you were having, e- especially as you started your Kickstarter campaign and all, and all that?

My memory is that I felt quite certain about it.

I felt really excited about it.

I kinda felt like it was probably the best business idea I'd ever had.

It felt a bit meant to be in the sense that Ange and I had been making a kind of magazine/hotel brochure together before, and I'd met her through that, and so I knew someone who would come on board as the designer.

It was such a strange time, and I'd lost all my clients 'cause I was working for the travel and hospitality industry.

I didn't really have anything to lose.

What, what do you think about that?