Um, but I think they're definitely a good way in, and depending on your particular type of product, just look for, like anything else, product channel fit.

There you have it.

Um, I would say push for editorial.

I think it's, I, I, I'm more, I feel like if you, if you're able to and you're perfectly able to with any media publication to have sort of a full funnel partnership with them.

So do some native editorial, like get your spokesperson on the podcast to pair with the ads because then you've got like kind of a nice, uh, brand to demand play where you start with some thought leadership around your topic area and then it makes sense then when they then hear the ad about the solution or the product itself.

Uh, I do think there's no issue with the volume either.

The rep- repetition is gonna help people remember the brand.

[laughs]