Sue, tell us more about what it is that you do and what you do out in the world.

Well, thank you for the introduction.

And yes, it's been just over a year since I got introduced into the wonderful world of the festoon.

Such great energy and I implore anyone to go and explore if they've not explored it already.

So yeah, a little bit about what we do at Technology Coaching.

So we are a digital skills strategy and services business based in Glasgow, but we facilitate all across the UK and we tend to work with small business owners all the way up to corporate and actually some founders and startups as well through my mentoring that I do as well.

And where that started from is that I have been training for around 22 years now since I left, or actually when I was still at university.

What are you excited for for the future?

Is it something that is also important to think about when it comes to the way that this act is going to have the ripple effect in one of the big parts of what marketing is, which is really creating the content?

So yes, you're right.

The EU AI Act with that August 2nd, one of the parts of it is that you have to label any content that's been created with AI, that it's been created with AI.

And so as you said there, yes, the larger companies are now making sure they're compliant in the Europe where they're having their businesses by saying that this content can now be flagged as being AI.

So we can do that on LinkedIn ourselves.

We can see that.

But actually, on a slightly note, we've seen that what's happened when LinkedIn has brought in video content, a lot of the AI slops come over from Instagram, TikTok over to LinkedIn.

So I think the question was, does it count if I use AI differently than creating the output itself? Should it count? How would I communicate it? And do I have to communicate it? A lot of parts of that question that I'm