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Sonja de Mari

Sonja de Mari

CEO of Breast Cancer Cure NZ and veteran New Zealand Fashion Week show producer

Oct 24, 2026

8:01
What conversations have you had this October that feel different to previous years? Well,
8:06
This year we've really concentrated on reaching out with a variety of different ways to actually spark people's conversations, because conversations actually eventually save lives.
8:19
So we've tackled this in a multitude of different ways through our events and our campaigns, and we're about to launch our second year of our Wahine Toa calendar next week, which is still in October.
8:31
So new eyes, new conversations, woman in the spotlight, it means a lot.
8:37
And basically we want people to understand that prevention is everything.
8:41
They need to get in, get a mastectomy.
8:42
Sorry, mastectomy is the worst part of it.
10:36
How are you feeling coming near the end of it?
3:02
day one.
3:02
Yes, I was in from 2014.
3:05
So Hayley Brooke and Yasmin Ferry, they were like the original goats.
3:11
The greatest of all times.
3:12
And I actually came in when Hayley went overseas and took all her family.
3:16
And she was like passing the baton for 2014 and you come.
3:21
And I knew about Fashion Week.

7 MINS LATER

10:47
Yeah.

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