Nothing's really stuck yet, but I feel like Domino was open to it because I think they too are kind of looking for kind of like a new way to get the thing going.

and not just as a label, not just on a financial level.

I have to say, you know, from working closely with a whole load of people at Domino, the people who work there are really into the idea of it and are really, it might be, it is doing this sort of IRL promo campaign has been more work, no question about it, but I have to say I've enjoyed it much more than doing less work.

and uh it seems all the people at the label is just super into the concept of it and the idea and trying these different things and doing things that no one's done for 25 years which i mean i i know is old enough to remember and i certainly am um but um and these are slightly younger people and so this is all new to them and even the the girl who um Her thing is really the social media thing is super supportive of it.

It's not like we've stopped using social media, but we seriously clamped it down.

And it's really hard because so much of the record industry now does all this promotion through social media, and it's the most cost effective way you can do it.

But yeah, they've been very supportive.

There's a thing in the DAW I use now where it'll analyze the tracks and color code them kind of automatically without asking me which i find sort of annoying but um i just get the sense that it's sort of like behind the scenes being pumped into all these different areas um again it feels like there's kind of no going back but uh i i can't say that i i use the stuff to make to make things