Sonia.

That's right.

And the big problem with that is, I mean, there's many things with it, but if you own something, you can do whatever you want with that.

So if I own a book, I can lend it to a friend.

If I own a CD, I can lend that to a friend.

If I can, you know, cut it up into a million pieces, I can do whatever I want with something that I buy.

That's not true with eBooks and it's not true with stream music.

And now we look around and all the physical media is kind of evaporating in front of our eyes.