So is that all? Is that it? You know, we're done, right? So why why if that's it why is adoption being discussed on linkedin pages and debated in the comments and why are presentations at conferences happening about this idea of adoption so if that's all it is what's the big deal can you can you shed some light on the topic of adoption for us

Yes, such a good question.

So it seems simple on the outset, but actually less than 50% of interventions ever make it to full scale and even less sustain over time, meaning people drop off, quit using them.

Therefore, it's both a cost and an ethical issue.

That's why people are so interested.

Because again, like I mentioned, if these aren't actually reaching the individuals that we intended to, If people aren't taking it up, actually putting it into place, and if we don't implement with quality, with that fidelity, all the pieces that are needed to really make it work, we're not going to get the effect.

And that's heartbreaking, especially when you think about young children and families.

So what might you be able to share with others who are either embarking on this or going on this journey too?