How do you deal with the, not so much the ethics, but the approach to how you speak to a community? Is it simply, well, they're using that, so that's where we speak to them? Or is there more a kind of a cautious approach?

So I think what we sometimes forget is when we talk about X is that Yes, it was an incredibly useful tool in talking to scientific communities, but there was also a time before X.

And it only hit it off, I think, 10, 15 years ago.

And then, yes, it was incredibly useful, but we also have to take into account that before that we never had a time in history where we were able to reach out to scientific communities through a single tool.

So actually what we're doing now is what we have done before.

So we go back to the roots to a certain bit.

Social media all are problematic to some extent because simply they are commercial platforms that want to maximize their profit, which from their point of view makes sense.

Lumen, where have we got to and what do we have left to do?