Now, I've asked multiple people in the last two or three days, how has AI benefited your day-to-day business as usual? Is it an add-on? Is it growing? Is there a marketplace for it?

Well, the main benefit is actually speed.

AI helps us pull ETF data faster, organize information, and turn rough inputs into something usable.

Given the number of ETFs I cover, that saves a lot of time, and it is also helpful in new ETF ideation and research, but I still see it as a support tool.

Judgment has to stay with the team.

Is it the same general excitement for Korea now?

Yes, I think the interest is still strong, but it feels more grounded now.

The story is no longer just that Korea reopened short-selling in March 2025.

In India, competition from local providers is fierce, so he pointed to India's JioStar, which owns the country's largest collection of TV networks and its most popular paid streaming service.

JioStar, they are disrupting the markets with this, like a free ad-supported platform and the live streaming for sports and other regions like Southeast Asia, for example, video is there, view is there, and Korea TVing is now expanding their territories with like, like multiple deals with international players.

They are going into Japan and other markets as well.

The local players also have their own, like, strategy to scale their business in this market, and eventually they want to, like, have more international viewers from the US as well.

What does the Asian streaming market look like?

It's likely to be a hybrid, like global players that will dominate in scale and premium content, but the local platforms will continue to hold ground in key markets like India, Japan, Korea.

They're also trying to spend more money on, like, live streaming deals, like in sports.

And there will be like special events like Netflix and Disney+ will have in this market to generate the buzz around those events and use it as a growth momentum.