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Simonida Jovanovic

Simonida Jovanovic

Founder of Signal Lifecycle, helping product-led SaaS teams fix trial-to-paid conversion; guest on the "Sounds Good" podcast.

Sep 17, 2026

15:45
Yeah, I mean, before we have to call this episode Two Girls Rant About AI, tell me, or, you know, I know, but tell the audience in a bit more detail, like, what do you do? And, you know, how SaaS still can work with you and win? Yeah.
16:08
Okay.
16:09
Well, I focus on lifecycle, specifically the trial to pay part.
16:15
And I work with product led SaaS.
16:18
What I do for them is, well, basically, like I said in the beginning, what people will pay for more money.
16:24
And what I do is I get them more money because...
16:28
What I really like to obsess about is human behavior.

29 MINS LATER

45:02
Is that all? What do people need to do for this relationship to work?
15:45
Yeah, I mean, before we have to call this episode Two Girls Rant About AI, tell me, or, you know, I know, but tell the audience in a bit more detail, like, what do you do? And, you know, how SaaS still can work with you and win? Yeah.
16:08
Okay.
16:09
Well, I focus on lifecycle, specifically the trial-to-pay part, and I work with product-led SaaS.
16:18
What I do for them is, well, basically, like I said in the beginning, what people will pay for more money.
16:24
And what I do is I get them more money because...
16:28
What I really like to obsess about is human behavior.
16:30
Yeah, it's pretty good.

28 MINS LATER

45:02
Is that all? What do people need to do for this relationship to work?

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