So talk to me about... trust building and this caption that everyone solely relies on?

Yeah.

So the problem is, I mean, I love AI, right? So my company's AI first, I do almost everything with AI, but the problem is, um, everybody's using AI to write text, to write content, which is why the text doesn't stand out anymore, right? It's what you just said.

But there is another problem as well when we look at it from a trust angle.

So before we had AI, we needed to write this caption just from our, like with our fingers, the content had to come from our head, from our own mind, from our own thinking.

And then, you know, if you were active on social media regularly and people were reading your content over and over and over every single day, you could build trust because people knew this is coming straight out of your head and it was not done by anything else.

Now the problem is everybody can pretend to be an expert because there is AI, right? So, I mean, I could pretend I'm an expert in, you know, I don't know.

Where would you pitch if you don't have a PR agency?

Yeah.

Yeah.

So but this was the moment when I discovered like, oh, OK, press releases seem not to work when you are a small business owner, when you're a solopreneur.

And then I, you know, I tried a couple of things and I basically, you know, came up with my what I call today publicity rock star method.

And once I implemented that within 18 months, I was in cosmopolitan and closer and in style and Um, I, I grew my website from, from almost zero to a hundred thousand monthly organic readers.

Um, um, my publisher approached me and asked me if I would like to write a book with them.

I wrote the books and that book also became a bestselling book.

So that's the