because when you went to art school you weren't intending to study fashion and but it came and hijacked you and you suddenly there you were in your familiar metier and did you find that the art was in the fashion in the end

absolutely yeah and it's you know I went I I went to art college, which I loved.

I went to the National College of Art and Design in Dublin, where I grew up, and I, you know, thought it would be a cliche to do fashion for the obvious reasons.

And so I thought I would like to be, you know, maybe I could paint, maybe I could do sculpture, maybe I could do glass or ceramics.

So I was kind of doing all the...

What I actually ended up getting into was fine art print and doing all lithographs and printing.

But like the lino print where you peel it away.

And how was your fear level when you were preparing for that? Do

What can you tell us about, uh, the location you've chosen in, in Florence?

You know, it's such a beautiful city, uh, but for me, what was really important was not to almost be overtly be seduced by showing in Florence and, like, I wanted to pick a space that felt very authentic to my world.

And when I came and saw we're showing in the opera theater, and I really loved this idea of, you know, when I think of Florence, and I've visited before, and my memory as a child was how bright the light is, and I love this idea of bringing people into the darkness almost and displacing them.

And I wanted that, when I look back on this show, it feels like just another chapter in my story.

So specifically, when I was showing autumn/winter in London, I was showing in Alexandra Palace in the theater, and I was just introducing a bit of what the men's was gonna be like as its own proposition.

And then it was a lead to the fact that I would show here for Pitti and actually bring the collection up onto the stage as the kind of final character as part of this menswear proposition.

So that's why we're here.

Do you divide it up? Is it, like, one day you're designing, the next day you're looking at the, the numbers with your business team? Or how do you sort of manage that split-brain aspect of doing this?