
Simone McNish
Seattle-based DEI consultant, certified diversity practitioner, and founder of Simone McNish Coaching specializing in inclusive marketing and organizational equity.
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Jun 18, 2026
Your Values Are a Marketing Strategy
4:55
5:05
5:26
15:40

Simone McNishGUEST
I was doing social media management and social media mentoring, and I was working with small business owners and things like that, and I was noticing a pattern.

Simone McNishGUEST
I was noticing a pattern of who was speaking at summits, at events, at conferences, who was being respected, who was being hired, especially because I was very close into the kind of online coaching world, which had just had a very big boom in 2018, '19, where we were just seeing coaches just pop up everywhere.

Simone McNishGUEST
And I was starting to wonder, "Why aren't there coaches who look like me? Why aren't there other Black women coaches? Why aren't there Asian women? Why aren't there Hispanic women?" Like, where, where are we? And it's not that we didn't exist, but we weren't getting the visibility.
10 MINS LATER

Jillian MinterHOST
Like, what do you do with your money to support your values and to put your money towards companies that are doing the right thing?