What caused you to design it in the first place? What was the challenge that you were overcoming

by designing it? ELO comes from its Spanish word and it means thread.

So thread in our industry, which is performance and creating events and narratives and telling stories.

So you would see it as the thread of a story.

But also it is, we would have a saying in Argentina that it was how you pull the thread out of somebody in order for them to unravel and for you to see who they really are.

Our previous company when we were in Argentina was called Cuerla, which means rope.

And the reason for that was because we worked a lot with harnesses and ropes.

So you get as far as your knees, then