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Simona Eicher

Simona Eicher

CEO and co-owner ("Chief Everything Officer") of boutique Hotel ÜJA Scuol in the Swiss Engadin, formerly a McKinsey consultant and venture builder at Maximon AG.

Sep 28, 2026

Hotel Tech Insider

Hotel Tech Insider

Hotel ÜJA CEO on Buying and Digitizing Boomer Hotels

Sep 28 · 28m

Jordan Hollander
Jordan HollanderHOST
20:11
That's really, really high.
Simona Eicher
Simona EicherGUEST
20:12
Yeah, so we're very, very happy about that.
Simona Eicher
Simona EicherGUEST
20:14
And I think that's all about how easy it is to book.
Simona Eicher
Simona EicherGUEST
20:17
And that Swiss customers are educated.
Simona Eicher
Simona EicherGUEST
20:20
Our prices on booking are significantly higher, which we're legally allowed to do.
Simona Eicher
Simona EicherGUEST
20:24
So people know about that.
Simona Eicher
Simona EicherGUEST
20:25
They find us on booking and then they book directly.
Jordan Hollander
Jordan HollanderHOST
23:44
We're just going to keep chipping away at this and build and build and build?

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