and add capabilities around our products.

It's the other side of the coin to Accountant Suite.

So we're going to build you the platform to actually run and operate your business, manage your teams.

Then we're going to give you a program that is firm-based, not individuals, that rewards participation through meaningful tiers, and is the backbone for the education program to actually help upskill um the industry and and your teams in a way that you can actually easily track you can deploy learning paths you can see where what level of certification you've got and hopefully you can actually use these things to market the capabilities in your firm.

Career pipeline builds on that.

And again, like one of the things that we hear time and time again is there not enough people coming into the industry.

We've already talked about the fact that we think the role is becoming more interesting and actually we think there might be a pendulum shift as we go forward.

What's the one proof point you'd point them to that this time is a little bit different than it was in the past?