What, what, what are your thoughts, Simon? Where were we, uh, six months, seven months ago, I guess when we first spoke about, I guess we kind of focused a bit on the idea of community as a service.

Yeah.

Yeah.

Yeah.

So we were talking about community as a service, you know, doing work with our members and helping our members realize that they get all this amazing stuff when they're part of the Motiverse and commit to it and go for it.

We as community builders and as people can provide service in many different ways and give people lots of options to kind of make the most of their membership and then that as a community of practice.

a very career-focused community of practice.

But it's like, yeah.