You're really looking at the social mobility aspect and making this information, knowledge, wisdom accessible to absolutely everyone because people are getting left behind.

not against that at all just to say you know like i think if people can sell a course and bring value then then great what i'm saying is that if everything is priced up in a way that it means a lot of people cannot get access to that knowledge that doesn't feel right to me and then the argument against this philosophy which is where i start to get annoyed is people say if you don't pay you don't pay attention right that is not true What I have discovered is if you bring true value to people, they will pay attention.

If someone with authority brings true value to you, people listen.

So the money element is almost being used as a reason to charge.

Saying that is a reason to charge people.

It's not been my experience.

People turn up.

And when the potential customer was ringing up and the hotel was doing the old-school phone, like, who actually has a phone like this now um they'd ring up and it was full that would be it just all that marketing has gone to waste so you spotted an opportunity and got them to to basically divert them to you and you then sought them alternative accommodation i think do you sometimes dumb down your own achievements a little bit because that that is a bit unusual

Are there any stories you'd like to share? Well, I've

helped so many people.

Do you know, it's...

I've helped myself, first of all, because I've gone through stages in life, you know, the 15-year-old me.

I could have blamed the world.

I could have blamed the system.

But instead, I thank the system for reducing my options.

It's a

Yes.

Yeah.

Yes.

Because, because, you know, there's all sorts of different types of doctors, there's all sorts of different types of lawyers, there's all sorts of different types of entrepreneurs.

Mm.

So I think sometimes it's just giving you the knowledge to- Mm-hmm ... to have, uh, the ability to start a business.

And you know, m- my wife for example, she's a creative.

[laughs]

Um, do you have a dream? How did you come about this idea? What went through your head before you actually started this revolution? And did Help Bank, um, help you achieve what you were trying to achieve with that?

Well, I, I realized that a lot of people have a dream, but they've never been asked.

I'm kind of shocked.

A lot of people have been asked, "What will you do when you grow up?" But no one's really been asked, "What problem would you like to solve?" And if you ask someone, young people in particular, "What will you do when you grow up?" They try to find an answer to make the adults happy.

So it's trapped a lot of minds from a very young age.

A lot of young people, "Oh, I'm gonna be a doctor," "I'm gonna be a lawyer," which is fine.

But is it really their dream, or is it a dream embedded in them at eight years old when someone asked them, "What will you do when you grow up?" And in reality, the world is changing, and I think it's quite exciting.

You going around asking someone, "Do you have a dream?" Was there a particular dream that kind of stuck with you? You were like, "This is something that I, as Simon, changed me after I chose it and invested in it." And why did you choose that? If you can give me just an example.

Yeah.

You want to give it to your kid.

I'll give it to my kid.

But there's a lot of kids that don't have you and me in their lives.

Absolutely.

And they do have a pressure from the education system to perform for the education system that is broken.

Yes, it is.

yeah and i

Football's on all season long on ESPN and streaming on the ESPN app.

I was eight years old, and I went to a...

I lived in a small town called St Neots, and we went shopping one day in Bedford, which is nearby, maybe, you know, a 30-minute or so bus ride away.

And so we went there, and, um, and I remember, it's probably one of my earliest memories as, as a child.

I can remember it so clearly 'cause we were having a nice day, and we were shopping.

And then I can't remember exactly what happened.

I think, I think we just had an argument basically about something.

Yeah.

got Watch Your Dream?

Well, I mean, it's quite an interesting story.

It might be a bit long for the podcast today, but I'll give you the sum up.

It's like I always wanted to just help people without earning any money.

That was my original thing, right? I just wanted to give knowledge.

I didn't want to sell a course.

I didn't want to be one of those guys.

It just came out.

When I no longer had something to do every day, it was great for six months, and then I lost my mind.

mind.I was like, "Who am I? Why am I here? What is the point?" I, I was so inward-looking that I, I literally kind of went a bit crazy, and I got digestive issues.

I wasn't sleeping well.

You know, all these things of having no stress, it's not natural for humans to have no stress.

Mm.

And so I didn't have a reason to get up in the morning and go out and do stuff, right? And so I lost my way, and it was, it was actually one day my wife saying to me...

She's very, very smart, my wife.

Wow.

What was the eureka moment, the aha moment, the screw it, just do it moment that you decided to take this idea that you had and actually do something about it, rather than talk about it, which 99% of people do?

You know, I think a lot of the time people think that ideas like the Purposeful Project start as this massive idea that you just start doing.

My experience has always been that you have a little idea and you grow it.

So my first business was a gardening company.

People would listen to the previous episode.

It wasn't a big idea.

It's just like someone's got a messy garden.

yeah i told my

So I'd love to hear kind of from that point, how did that turn into your entrepreneurial journey? Because I can imagine at the same time that turning into anything else would've still been a leap.

Well, I think what happened to me, you can fabricate this, by the way.

You can fabricate.

Most people want to be successful.

Need all your listeners by asking to put up their hands and say, "Who wants to be successful?" Everyone's listening right now because they do.

They want, they want to make their lives better in all sorts of ways.

The truth is, the only way you make your life better is needing it, but you can fabricate it.

Yeah.

Mm.

So one of the big projects I worked on was CNN.

CNN wanted to go into Asia, so they would ask us, "How would you do it?" We give them ideas, and then they pay us to do the execution of that idea.

So very creative strategy kind of thing.

Um, but Helen was the talent, and I was, again, the guy who just knocked on doors.

And, you know, the, the, the gardening thing never really left me.

I just knocked on more expensive doors and, and got more valuable contracts.

But say someone that Jack said, like, someone's broke, they wanna try and earn money quickly, how, how can you then affect anything if you've not got anywhere to cause that effect?

Mm-hmm.

I'm no different.

I think that life gets in the way.

You don't have enough money.

You don't have the knowledge.

I think these are all fair excuses, but I think my, my...

I actually see my role is to give people all the things they say they need, and now what? And I've done it many times.

What do you think?

15.

Yep.

Yeah, and I, and I, even now, when I think about it now, I feel a bit sad about it because it's, it's, um...

I, I, I went from having a father and a mother, and I've got three brothers.

We're all together in a house, and then suddenly I'm on my own out in the real world.

And I think the thing that really hit me was just how unprepared I was for the real world, even though that eight-year-old experience, that wasn't my daily experience.

That was just a one-off experience when I was younger.

It's a dangerous age

That's amazing.

It is fate, though.

So the backstory is I went there with my family for breakfast.

I'm staying nearby an Airbnb and I just went there for breakfast.

Totally random.

And then because, you know, in the clips, we can't show every detail because it's too much.

But she popped out and said, oh, hello, I'm such a big fan of yours.

Okay, so what do you do? What's in it for you? Do you take a stake in

That's amazing.

It is fate, though.

So the backstory is I went there with my family for breakfast.

I'm staying nearby an Airbnb and I just went there for breakfast, totally random.

And then because, you know, in the clips, we can't show every detail because it's too much.

But she popped out and said, oh, hello, I'm such a big fan of yours.

I bought your book.

Okay, so what do you do? What's in it for you? Do you take a stake in

Ever.

I, I, I think at this particular point, just for a second, I...

It really kind of blows my mind.

When I first started doing the content, I was doing, like, how to raise money, and I was talking about how to find a co-founder, and the videos were doing okay on the views.

You know, typical business content.

It was doing average, and then I thought, "All right, go into the street and ask people, 'But why are they not actually doing it?'" And most of the time, they're not even giving themselves the time to think of something, you know? So that, that's why, "What's your dream now?" by the way, is pretty much like a standard saying.

People, when they meet each other, ask each other now, though, what's their dream.

You're like, "Hmm, interesting."

Do you think the other guys will ever catch

up? TikTok is not paying people enough for their content.

I'm part of that creative fund.

They're not.

But again, they're paying more than everybody else.

YouTube's paying number one.

Yeah.

Best advice you ever got on success and who gave it to you and why is it important to you?

in this, in this way? How?

So luck is a fascinating subject.

I actually spent five years studying it.

I, I'm...

I looked at the history of successful people and how they made it.

And again, I've talked a lot about this in my book, but luck is something...

It p- it's broken into two parts.

Help."

Can we go through each of those seven reasons that people often put in their own way that stop them seeing work as something to enjoy? You're

talking about the seven steps in my book that I've read.

So in the book, I've written out...

the seven things that stop people from fulfilling their purpose.

So take us through them.

Yeah, it's like a massive part of my book.

So I think it took me a long time to actually understand this.

Well, what are you doing then?