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Simon Rofe

Simon Rofe

Professor of Sports Diplomacy and Management at Leeds Beckett University's Carnegie School of Sport; world-leading expert and co-founder of the field of sports diplomacy.

Jun 22, 2026

6:45
So what do you see are the interests of all three hosts, and in particular of Canada and Mexico, at co-hosting this with a country like the United States that's always going to cast the largest shadow and have the most important role and be the largest of the hosts?
6:58
Well, thanks, Doug.
7:00
And it's great to be here.
7:01
The interesting dynamics of this three way relationship, which, as you say, the United States dominates in many ways in its geopolitics.
7:09
But in terms of the number of games that are being held, almost three quarters of the games are being held within the borders of the United States.
7:18
This puts a particular emphasis on a lead partner where FIFA have had co-hosted events previously.
7:26
They have been between two countries.

37 MINS LATER

44:33
You had some thoughts as well.

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