How have we managed to put off this trick?

We buy over 70% of our businesses off marketing.

So we don't really compete that often in competitive processes.

We have done on occasion, but we're careful with our investments.

Our teams together all work really hard to serve our customers and perform well on a monthly and quarterly basis.

So we're careful in how we kind of redeploy our money and make sure we have the right pieces at the right time and at the right price.

And yeah, it just takes some discipline.

Have you managed to crack the cross-sell challenge?