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Simon Jeffery

Simon Jeffery

Business professional

Jul 16, 2026

5:19
And what would you say are the limitations of the current procedures?
5:24
Well, current procedures are normally point-based.
5:26
Uh, we take a bit of soil and analyze it and take a bit of soil elsewhere and analyze it and try and figure out what exists between those two points by using geostatistics or geospatial statistics.
5:36
And, uh, that's a bit of a problem because we know that probabilistically, we, we get some indication of what's there, but we're never entirely sure.
5:45
Peering down into the soil is always difficult.
5:47
Uh, our technology can also go down into the subsoil, and we're starting to do some work looking at the potential for carbon storage.
5:53
And working with subsoils is famously difficult in soil science.
6:08
approaches.And what stage have you reached in developing the program?
13:06
But for now, Simon, can you give me the very basics of what is soil?
13:12
Yeah, certainly.
13:13
So soil is basically rocks that have broken down over time and become intermingled with organic matter, dead bits of organism, dead bits of plants.
13:21
And they're the fuel for the biology of the system.
13:24
And over time, the biology of the system will actually restructure the soil.
13:27
The pore space that I mentioned earlier, that's generally biogenic.
13:30
It's created by the organisms that live within the soil.

29 MINS LATER

42:21
And now ploughing is a bad thing? Yeah.

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