So is there a way of gathering data about what's happening in the conversation, analysing that and giving feedback about what's working, what's not working, what's making progress? How are things advancing and is there a way of us capturing that data and being able to utilise that real time? Is that something that is now feasible or would it be distracting? What would be the way of thinking around that kind of ability to analyse?

absolutely feasible.

Not many organizations I know do it, actually.

But in terms of approach, definitely.

This reminds me that what you're saying resonates with me.

It reminds me of John Gottman, who did this analysis for couples.

So basically what he introduced is sit with me for 15 minutes.

Is that there? Are people getting used to using data, or are they still going, oh, it's all numbers, I don't understand it, or I don't quite get where these data points are coming from, I'll just trust my instinct?