They saw both upsides and downsides, and how do you navigate that conversation?

Yeah, absolutely.

Uh, you know, uh, and I, I can actually generalize it quite, quite easily.

Uh, but, but most often all conversation starts from a pressure point, uh, and those pressure points vary.

You know, in Spain where we operate, the pressure point for most farmers, in Romania as take a different country, more or less the same, is drought.

So the pressure point is that they have problems retaining moisture in the soil, uh, and, and therefore they have a fundamental interest in regenerative because that is a solution model towards that.

Uh, another pressure point can be, you know, reduced, uh, output prices, increased input prices, so it's a profitability problem.

So where do you see, with your mission of scale, where do you see the biggest unlocked potentials being to scale up RegenAg?