
Simon Franks
Dr Simon Franks is a Brisbane CBD dentist, owner of Bite Dental Studios and founder of Insight Dental Consulting, and a guest on the Digital Dividends podcast.
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Sep 19, 2026
Ep #182: The Real Numbers Behind Practice Profitability, with Dr Simon Franks
7:44
8:06
J
7:29Julie ParkerHOST
We certainly think that the more money we make, then the more profitable that we're naturally being, because surely isn't that the equation? Isn't that the way that it works? But with your work with Insight Dental Consulting, tell us more about that and what you're finding.

Simon FranksGUEST
Yeah, well, it's probably easy to start with my journey on the story and where we went through.

Simon FranksGUEST
We honed in that we thought that three chairs, we didn't need the extra management, stereo staff, one receptionist.
25 MINS LATER
Why Being Busy Can Still Leave You Broke
1:07
1:20
M
0:55MarkHOST
And I want you to maybe just give our listeners a sense of what that business is looking to do for other practitioners in dentistry.

Simon FranksGUEST
I wanted to buy four, five, six practices and have this team of dentists working under me.

Simon FranksGUEST
Uh, and the money that would set aside to, the capital that would set aside to, to do that venture was spent on keeping our heads above water, really.
M
2:54MarkHOST
So if you let business own, where are they ending in five or 10 years? Are they- 100%.
Stop Selling Features People Do Not Understand
5:28
5:42
5:49
M
5:23MarkHOST
Yeah

Simon FranksGUEST
Uh, two leads that I actually chased heavily at the start was we produced a program early in the days with my hygienist, Jenna, um, on diabetes, because all diabetes have, or diabetic, people with diabetes, um, or people managing diabetes, have a high risk of gum disease.

Simon FranksGUEST
So we found that that was something that wasn't being used and utilized and educated in that population, so Jenna, Jenna pushed that pretty heavily.

Simon FranksGUEST
So we would use the BNI networking group to get involved with Diabetes Australia, and then we started lecturing for Diabetes Australia.
9 MINS LATER
M
14:39MarkHOST
For example?