Simon Fox

Well, the truth is that model hasn't changed.

What is important to us is that the galleries who choose to participate are successful in promoting their artists and selling the works that they bring to London to meet the global art world.

And so it's true that the first two days are by invitation.

collectors but also institutions curators and that is what and who galleries want to meet and it's really our job to make sure that over the first couple of days the the group of people who are here are are a kind of a curated group and then as we move towards the weekend we welcome ticket buyers and we also give free tickets to schools and charitable groups To be as inclusive and open as we possibly can be.

I imagine it's quite challenging for you as a fair to raise the fees on the galleries, which means you're going to have to supplement that from either

tickets or sponsorships.

We have not felt that the market has been right to put pricing up for galleries.