But can this help American soccer take the next step? Will this bring soccer into the mainstream? Simon, I know you have thoughts on that.

Yeah, well, I mean, I think it is.

I mean, these debates are all the same, aren't they? You know, I mean, when the US national team were eliminated, we had a debate about pay to play.

We do that every four years.

Yeah, these are kind of rituals.

And, you know, where does soccer go from here? I mean, I think the World Cup was about as mainstream as soccer could get in the United States, no? I mean, it was everywhere.

I mean, I think from that point of view, you know, and let's not forget, there were some critical voices at the start saying this thing's going to be a flop.

Is that something that makes economic sense? Because that's the argument that Tenorio is making.