Tell us about how you're approaching that.

It came from about me wanting to reconnect with my roots and understand myself as well as my family and understand my parents.

And there's this unshakable kind of feeling that there's something there about Cambodia that I need to work with.

I need to do something with.

And for me, it's about... installing that into my business, into my company.

And the best way that I see it is that it's a, for me, it's a great use of personal branding and it's a great niche for me as well.

But then also the reality is that like Cambodia has been, has had many, many different lessons and many different ups and downs in its history that could teach the world a certain thing or two.

What keeps you motivated in terms of moving from kind of chomping at the bit?