You know what I mean? Help them walk through this, what you're talking about.

Yeah.

When, when we think about the ecosystem, uh, you know, if you were to do the traditional model of I buy from somebody else, they buy from somebody else, and then we sell it to our customer, we're layer upon layer of margin.

We become more expensive than the big boys.

And, and, and that just makes it not profitable.

Very hard to sell.

You know, you're a small company, you're trying to sell a big AI solution.

I love that so much.