The FOMO, yeah

... bang, and then I've taken you, and then 10 minutes later I'm selling you f- I've sold you 500 bucks worth of stuff then.

I've connected.

But not only that, I've connected a true emotional experience.

When I give the bag, I come round from around the counter, shake your hand, you know.

And I've created that connection is that when you go home and you have another event coming up in six, eight weeks, that we only remember when we shift their emotional state.

Mm.

It, only thing will b- ever- And it's, I, and this is where I truly believe, though, that experience economy, as I'm looking for, um, for everything where to invest and where to put the money and, and just the how much stuff will get disrupted along there, how to pick it, yeah, that's where I'm, I'm sort of going is that people will still pay for that feeling and emotion.

Mm-hmm.

Yeah.

Well, I suppose I learned this so much at the markets, and it really was this tipping point in building Culture Kings, is that I l- I'd brought all the stock.

I was 17.

I never worked a job.

I...

My first day I sold nothing, and I was like, panic, "Okay, what do I do? I've put all this money and that I owe into this stock.

Yeah.