Hopefully my research is correct.

Your research is very correct.

Uh, the collective actually came out of, um, necessity, to be honest.

Um, for the last five years, I've had conversations with experts across the pharmaceutical sector, from manufacturers to packaging designers to suppliers, and it really became crystal clear that there was a significant gap.

There were gaps when it came to sustainability and future resilience for the industry.

And, you know, everyone was facing similar challenges, from what I've heard.

Um, they're all trying to solve these challenges in isolation, and there, there was this plethora of challenges, but no real collaborative platform to tackle them together besides, you know, standalone separate working groups, organizations, associations, or enthusiastic people trying to solve for the challenges.

th- that came out.