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Silvano Vittolini

Tailor and owner of bespoke tailoring studio in St. Moritz; creator of the original Engadine Blazer and "The St. Moritzer" product line.

Jul 26, 2026

43:45
What did you want to create? Uh, y- give us a little bit of an audio flavor as to what, uh, you've developed, uh, for those who have not, uh, passed through your beautiful front door.
43:56
So, uh, originally it started actually quite minimalistic.
43:59
So I've always had the, the, the, the dark green, um, upholstery, um, and the, the thonet chairs and the American oak, uh, tables.
44:08
Um, but I didn't have any, any paintings on the wall.
44:11
I didn't have any...
44:12
There was no back, um, cushions or anything like that.
44:15
And so all my friends told me, "This is not gonna work.
45:32
How, and of course, how do you keep mountain villages, Sameritz and others, alive, uh, and, and sparky? And on that topic of spark, did you somehow create some level of ignition here as well that's also encouraged at least a, a discussion, uh, a positive move forward for more to be happening, uh, in, in, in a village like this in November, early December, before the, the lights, uh, flick on again?

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