How do hotels, how can hotels go about really make- ensuring their conversion is strong?

strong?So it's a bit of a conundrum, I think, uh, especially, uh, since recently.

And so what we find with our customers is that, yeah, I li- and I liken it a little bit to maybe a revenue manager's cha- uh, challenge in order to maintain their rate but also grow occupancy levels at the same time.

It's a, it's a very hard thing to do, and it's a similar thing to, you know, increasing traffic and conversion at the same time simultaneously.

Um, that's kind of been made it harder as well through GDPR and the Digital Markets Act.

Beca- because of these two things, um, we find that we can really only, uh, record about 30 to 40% of the traffic that hits the websites, and that's because people are just not opt in- opting into those cookie policies, and then that's kind of giving us a bit of a, a headache.

Um, so what we find is that, you know, you can focus on your bottom of funnel conversion.

How do you guys go about doing that?