Why are brands like Lulu and IKEA going into the resale market?

Yeah, the resale market is a huge market, right? It's about $3.5 billion in Canada.

And it's growing year after year, about 12%.

And so it's going to grow up to about $8.5 billion in the next few years.

So it's a very large market.

These...

And then this market already kind of consists of products from Lululemon and these big brands.

How do you approach this from a marketing perspective, Sid? Like, do you go out there and just say, hey, these are secondhand things, but this is the cool new trend anyway? Like, are you almost cutting your nose off to spite your face because now people might rely too much on your secondhand? Yeah, that's a great question.