I'm curious, like, yeah, how do those lenses inform what you're working on?

So it really started with engagement, right? I think we are doing a really good job with acquisition.

I think people know who we are.

So when we start to talk about quality, there is traditional quality, quality engineer, quality process engineers, auditors, right? So some of these, what I would say by title, quality by title.

And there's quality by mindset, which is system design thinking.

Individuals that are, what I would say, like myself, I wasn't traditionally in the quality department in finance, but I was a business analyst, which was really focused around people, process, and technology.

That was my, how do I make a process better? How do I mitigate risk? So it ties in quite nicely.

And I'm curious, like what insights went into building that approach? And yeah, what have you learned as you've developed it, like

Mm-hmm.

And when I talk about executives, especially in the CEO function, there is a significant amount of pressure, uh, coming from board members and investors, uh, as they see the AI conversation taking place at the larger scale, right? So the pressure for the A- uh, executive is not only a decision-maker, but also what I would say is the driver of AI culture, right? Before it used to be it's a tool, take any other tool, right? It used to come out of whether it be technology or the business itself.

Now the fundamental shift, uh, in AI as a tool is coming from the top down.

And when I say top down, investors are expecting a lot more return or utilization of AI, the right, uh, to be able to drive operation efficiencies.

Board members, uh, as they start to think about how is their product or service, uh, gonna, uh, gonna be better or in line with what is expected out in the world when you start to talk about chat bo- when you start to talk about LLM models, right?

Mm-hmm.

Right? Because it's pivoting, and again, companies, whether they're startup mentality, but people call it, right, and/or a, a really deep-rooted history of their organization.

It's a culture shift and a mindset shift.