And

oftentimes that's because the digital experience has gone south, right? It's failed.

I used to say that the contact center is where basically all customer experience goes to die.

Because if you have a bad experience, at the end of the day, you're going to call somebody and complain about it, right? Yeah.

So what we would do is we would look for all those digital experiences that are failed, identify how many of them are happening and what the impact is to the customer experience, both cost and the qualitative impact.

And we'd go back to companies and say, if you fix this part of your digital journey, You'll have fewer calls.

And frankly, your customers will be more efficient at getting things done.

Could you share more on it?