Now, what are some of the regional trends that you're actually seeing at the moment?

Okay, so tourism figures are renowned for, they come in a bit later than you would probably wish them to be.

So we're currently, our latest published figures are from 2024, which I appreciate is like a million years ago now in real time.

However, what we are seeing is that tourism is still, visits are still rising after the pandemic brought everything to a crushing halt.

And we are seeing a rise in revenue and also in day visits.

but also in overnight visits as well.

But I would say recent events around the world, we are anecdotally now, and we're about to send out some research within our membership to find out if what we think is true, but that obviously people are very much guarding their income too and being more careful what they're spending.

What are the campaigns and how can hotels tap into these?