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Shruti Daga

Shruti Daga

Co-Founder & Head of Marketing at Nasher Miles, a digital-first luggage and travel accessories brand in India.

Jun 5, 2026

The BarberShop with Shantanu

The BarberShop with Shantanu

How Do You Build A Brand In A Low-Repeat Category? Nasher Miles On Luggage, LTV, CAC & EBOs

Jun 5 · 1h 8m

Shantanu Deshpande
Shantanu DeshpandeHOST
6:34
[chuckles]
Shruti Daga
Shruti DagaGUEST
6:34
No jobs in the market.
Shruti Daga
Shruti DagaGUEST
6:36
But, um, I joined in, uh, B2B marketing.
Shruti Daga
Shruti DagaGUEST
6:39
Prime Focus is a media company.
Shruti Daga
Shruti DagaGUEST
6:41
Then I wanted to be in the consumer space, so ICICI Bank credit cards is, uh, where I was.
Shruti Daga
Shruti DagaGUEST
6:47
I was handling marketing for them.
Shruti Daga
Shruti DagaGUEST
6:49
And then, okay, uh, we decided to start something ourselves.

6 MINS LATER

Lokesh Daga
Lokesh DagaGUEST
12:43
Absolutely.

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