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Shiv Shivakumar

Shiv Shivakumar

Operating Partner at Advent International; former Chairperson & CEO of PepsiCo India and former CEO of Nokia India, and author of "The Right Choice" and "The CEO Mindset".

Sep 4, 2026

24:40
So what are your three most important rules of decision making?
24:43
When you are a CEO, people tend to come to you with a set of data, with a set of slides to say, this is where we think it is headed and we want your decision on this.
24:55
The first rule for any good CEO is challenge and question the assumptions being made.
25:00
If you don't challenge and question the assumptions being made, you will end up with the wrong decision.
25:05
Robert McNamara, who was Secretary of State under President Kennedy, said this very important thing.
25:11
They all went to Vietnam to fight the war.
25:14
He said in that room in the Oval Office, we assume that Vietnam will go communist.
29:27
market.
12:20
Mm.
12:20
Okay, it makes life easy for the consumer.
12:22
That's innovation at the core.
12:24
So you're making things easier for the consumer at the core.
12:27
Next thing is, is there anything in the product that you can pull out dramatically and do something? Let me give you an example.
12:33
Clairol Herbal Essence.
12:34
All of us in shampoos had 1% fragrance in composition.

31 MINS LATER

44:07
Mm-mm.

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