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Shelly Hokanson

Shelly Hokanson

Certified cosmetic formulator and founder of Geek Out of Water skincare, and professor at James Madison University's School of Media Arts & Design.

Oct 6, 2026

30:13
... like, what would you consider the essentials of just a good routine?
30:18
Very, very basic.
30:20
If you're gonna get down to the core, you need a good cleanser, one that doesn't strip your skin, and chances are, if you have dry skin, you're gonna want to avoid foaming cleansers, 'cause most of them, unless it's an oil-based foaming cleanser, those are usually more gentle.
30:36
But the thing that makes all the bubbles is going to strip away more of your natural oils.
30:41
So if you're a dry skin person, you might avoid a foi- foaming cleanser.
30:44
If you're an oily skin person, you might prefer a foaming cleanser.
30:48
Get a good cleanser that works for you.

19 MINS LATER

49:58
And I'll take a picture for you and be like, "Hi." [laughs] So as a last question, if someone listening wanted to become a smarter skincare consumer starting today or tomorrow, what is one thing you would encourage them to do differently?

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