And what can other brands learn about that?

Oh, 100% success.

I'll talk more about Sour Patch Kids.

Aubrey was really like the brains behind Nutter Butter.

I would say I helped get the car from zero to 10.

Aubrey took it from 10 to 100.

Yeah, Sour Patch Kids was such a, and I still talk about how rare it was, and maybe was at the time, maybe it still is, to have 99% autonomy on a brand.

I'd love for the audience to hear a little bit about that story.